Fix Your Content Image

Lately, I've been thinking a lot about niches and how important it is to be known for a few key things. When I looked at my Instagram feed, I noticed it looked messy and unfocused. This made me wonder: What do new visitors think when they see my profile? I realized it's crucial to clarify my content image.

Why a Clear Content Image Matters

Having a clear content image helps people understand what you’re about at a glance. If they see a messy feed, they might get confused and leave. But if your content is focused, they’ll know right away what you offer and why they should follow you.

My Goals

Since I want to sell TTRPG Zines and talk about my creative business journey, I need to show that clearly on my Instagram. I want visitors to know that I’m passionate about TTRPG Zines and that I can help them with their creative businesses.

Tips for Clarifying Your Content Image

1. Choose Your Niches: Pick a few key things you want to be known for. For me, it’s TTRPG Zines and my creative business journey.

2. Create a Content Plan: Decide what kind of posts you will make. For example, I can post about the process of creating TTRPG Zines, tips for creative businesses, and updates on my projects.

3. Stay Consistent: Post regularly and stick to your plan. This helps your followers know what to expect from you.

4. Use High-Quality Images: Good photos and illustrations make your feed look professional and attract more followers.

5. Engage with Your Audience: Reply to comments and messages. Show that you care about your followers and what they think.

Advice from Experts

• Focus on Your Audience: Think about what your followers want to see. Create content that is useful and interesting to them.

• Tell Your Story: People love stories. Share your journey, struggles, and successes. This makes your content more relatable.

• Use Hashtags Wisely: Use hashtags that relate to your niches. This helps new people find your content.

• Analyze Your Performance: Use Instagram Insights to see which posts are doing well. This helps you understand what your followers like.

Final Thoughts

Clarifying your content image on Instagram or any other social media platform is essential if you want to attract and keep followers. By focusing on a few key things, creating a content plan, and staying consistent, you can make your profile more attractive and professional. For me, this means clearly showing my love for TTRPG Zines and my creative business journey. What about you? What will you focus on to clarify your content image?

Projects I’m Working On:

• Tabletop RPG Zines

  • I hit a bit of a roadblock because I changed my TTRPG zine format quite a bit. There was just too much content for a tiny 8-page zine, so I had to be creative. So far, I think I’ve figured it out, but I’m still experimenting with it.

• YouTube

  • Sigh... I still haven’t dedicated much time to this project. My priority for client work is still too high to find time for filming YouTube videos. Filming requires dedicated hours in the day, and I’m already busy with client work and other projects. Slowly but surely, I’ll get to this.

• Illustration Business

  • So far, I’ve done two illustrations. Once I draw the third one, I’ll make a dedicated IG for a portfolio. For now, I’m still figuring out my services. I’m thinking about which industry to focus on first, and I’m really considering book covers.

• Short Stories

  • Confession time: I haven’t touched my short story in 2 weeks! I’ve been so busy prioritizing other things that I forgot about it. Sigh... I need to reschedule my tasks daily and make sure I get back to writing.

What I've been reading/watching/listening:

• In the video "The #1 Way to Massively Grow ANY Business," Bedros Keuilian discusses the strategy of converting a one-time sale into recurring revenue. He emphasizes creating an irresistible offer combined with an exceptional product to significantly boost business profits and foster a loyal customer base. The approach focuses on providing continuous value to customers, ensuring they return month after month, leading to sustainable business growth. For more details, you can watch the full video here.

• In the video "Hustle Culture Is Failing You. Here’s Why." by Ania Design, the creator critiques the modern trend of hustle culture, highlighting its detrimental effects on self-worth, genuine goals, and overall well-being. Ania argues that the relentless push to constantly grind leads to burnout, particularly among Gen Z, and undermines true aspirations. She points out that much of the content promoting hustle culture often benefits its creators more than its audience. Ania contrasts this with the value of authentic self-improvement and advocates for a balanced approach to life. She emphasizes that while occasional hustling might be necessary, it’s crucial to distinguish it from meaningful life changes and to avoid the erosion of simple living. For more details, you can watch the full video here.

• In the video "Walking you through my CALM, social media-free, marketing strategy" by The Calm Creative discusses an alternative marketing approach for creatives who want to avoid the stress of social media. The presenter explains why social media can be detrimental to marketing, especially for creatives, and emphasizes the importance of understanding one's ideal customer. The video details how to reverse-engineer marketing efforts to attract these customers and outlines the essential infrastructure for a sustainable creative business. Additionally, it covers strategies for audience growth without relying on social media and offers tips to avoid marketing overwhelm and burnout. The video concludes with an overview of the presenter’s current marketing strategy, focusing on calm and sustainable practices. For more details, you can watch the full video here.

Your daily dose of practical wisdom: Be kind to your self.

Being kind to yourself means embracing self-compassion and prioritizing your well-being. Start by recognizing and challenging negative self-talk, replacing it with positive affirmations. Set realistic goals and celebrate your achievements, no matter how small. Practice mindfulness and take time for self-care activities that bring you joy, whether it's a hobby, exercise, or relaxation. Accept your imperfections and forgive yourself for mistakes, understanding that they are part of growth. Surround yourself with supportive people who uplift and encourage you. Remember, self-kindness is a continuous practice that fosters resilience, happiness, and a healthier relationship with yourself.

Read more here: How to be kind to yourself: 10 ways to cultivate self-kindness

Questions, feedback, or story suggestions? Email me at: [email protected]

More about me at: eqbalv.com

Support me and buy my products at: shop.eqbalv.com